Category: Personal Brand

Seeking Branding Company with Exceptional Follow Through Skills

No Comments

I am humbled that a uber-successful friend has asked me to help him create a branding strategy for his rapidly growing private equity investment firm.

It is one thing for me to manage my personal brand and my core company: Webservices-Milwaukee from the comfort of my sofa on nights and weekends. It is quite another thing for me to manage AND maintain someone else’s brand and social media engagement for a growing, successful business. Wanted to reach out to all my social media savvy connections for advice on creating, maintaining and growing a brand. We are looking to position my very capable friend as an expert in a rather esoteric niche and need assistance in getting out the message to a very small group of targeted (but International) prospects. From my School of Hard Knocks experience at social media branding and networking even more important than the initial set-up is the constant, ongoing and never-ending maintenance and cultivation of the brand.

Would appreciate any help in finding a single, experienced group that can help us create and maintain:

  • website / blog via WordPress or other social media savvy platform
  • FAQs
  • SEO
  • Social Media integration
  • LinkedIn
  • Facebook
  • YouTube
  • Twitter
  • Traditional PR
  • Quoted “expert” in niche topic
  • Radio
  • Television
  • Books

Please contact me via a comment to this article or to my bisonfinancial e-mail address. Thanks!

Rufus Xavier Sarsaparilla Explains Twitter

No Comments

The older I get the more I realize that I probably learned more from Schoolhouse Rock than any of my teachers. One of my favorite episodes was always the one that explains pronouns by telling the story of Rufus Xavier Sarsaparilla. Here is the two minute clip:

I bring this up to explain the use of hashtags on Twitter. If you don’t already know about Twitter please take a look at my one-page white paper: “Is Twitter a Waste of Time or Brilliant?“. I believe Twitter is a brilliant way to share information with like-minded people. When you make use of tools such as TweetDeck you tame the fire hose of information into a manageable, nourishing stream of refreshment. The best way to do this is by using hashtags. I often write about commercial real estate (hashtag: #CRE) or commercial mortgage backed securities (hashtag: #CMBS) or the defending American League East Champion Tampa Bay Rays (hashtag: #Rays). As Rufus might say:

You see, a #hashtag was made to take the place of a noun,
‘Cause saying all those nouns over and over
Can really wear you down!

Categories: Personal Brand Tags: Tags: ,

Has the Facebookization of our Nation Destroyed the Relevance of Your Business Website?

1 Comment

Does your company website really matter?

An interesting article from ZDNet suggests that what you and your company do on free social media platforms (especially Facebook) matters more than your company website that was built at a cost of a few thousand dollars to many millions of dollars depending on the scale of your enterprise. Facebook is the hub that connects all of the interactions on the Internet to a new generation of consumers. In the late 1990s a firm’s web presence was more important than their legacy “bricks and mortar”. In the second decade of the new millennium social media has replaced a company’s website as the focus of dynamic interaction with their customers. Companies will react to the new social media realities or perish.

My personal story is relevant to the discussion. I have been involved in commercial real estate investment, development, brokerage and finance since 1985. I make money only when transactions occur (an investor buys, sells or finances). When Lehman Brothers fell in September 2008 the global capital markets were shattered and transaction volume plunged 85-99% depending on what metrics you analyzed.  I realized that I needed to network with more people and expand my base of influence in order to survive the meltdown. If you would like to learn how I went from 20 social media connections to a vibrant network that connects me to over 14.2 million people  in under three connections follow this link to join the mailing list for my commercial real estate advisory business, Bison Financial Group. I will send you a secret link to my presentation, Building (and Destroying) Your Personal Brand .  I’ve applied these concepts to my personal business and ramped up a pipeline of commercial real estate opportunities starting from scratch to over $326 million in less than two years. Enjoy!

My LinkedIn network just passed the population of Cambodia

2 Comments

Move over Cambodia…

Today LinkedIn announced that they have over 85 million members. From time to time I like to click on the “network statistics” tab. This morning I noticed that I have 2,350+ first level connections and in less that 3 degrees of separation I can connect with 14,247,700+ people and growing every day. Stunning to think that in the Fall of 2008 I had less than 20 LinkedIn connections and today if my LinkedIn network if it were a country is now the 69th largest in the world. LinkedIn is a fabulous tool to network with folks that are primarily engaged in networking for business reasons rather than other platforms that encourage people to share stories and pictures of their cats eating cheeseburgers.

Here are a few of my social media links:

LinkedIn

Facebook

Twitter

Bison Financial Group on Facebook

Loan4Biz on Facebook

If you would like to learn how I went from zero to hero in the world of social media networking follow this link to join the mailing list for my commercial real estate advisory business, Bison Financial Group. I will send you a secret link to my presentation, Building (and Destroying) Your Personal Brand .  I’ve presented this content at two national commercial real estate conferences and to numerous entrepreneurs in the Tampa Bay area. Get it now while the content is still free. Enjoy!

Top 50 Commercial Real Estate People You Must Follow on Twitter

10 Comments

Originally Created By CRE Guru @DukeLong  *

Well, here we are with another list. Just a few people,companies,or associations that I follow on Twitter. I thought that you may find some of them interesting, helpful or just fun.

[David Repka comment: Humbled to be included on the same list with this great group of professionals focused on #CRE. If you would like to view my one page White Paper: Is Twitter a Waste of Time (or Brilliant)? Follow this link.]

@BarbiReuter Barbi Rueter

@creGROW Dave Lewand

@johnreeder John Reeder

@BCCommercial Beth Ann Grib

@cbcworldwide CBCWorldwide

@rshall03 Richard Hall

@PBCkeith Keith Warner

@PrudentialCREFL Thomas Gola

@JLimonMM Jesse Limon

@IREM_info Institute of RE Mgmt

@NAI_NP_Dodge NAI NP Dodge

@epropertydata Carl Peterson

@Michael_MBA Michael

@DirtLawyer David Stejkowski

@WareMalcombCMO Ruth Brajevich

@NeilJohnsonCRE Neil Johnson

@LlenrockGroup Llenrock Group

@BoBarronCCIM Bo Barron, CCIM

@davidrepka David Repka

@JarrettSmith Jarrett K. Smith

@realcapital Real Capital

@khammargren Kris Hammargren

@rpliska Robt Pliska CRE, CPA

@garancommercial Garan Commercial

@RealStrat Andrew Zezas, SIOR

@FoxworthCRE Charlie Foxworth

@clamstorm Matt Fagin

@LisaPratsBOMA Lisa Prats

@ICSC ICSC

@JamesAEllis James Ellis

@ProLogis ProLogis

@hard6out Sean Broderick, CCIM

@Ned_Law Ned A. Steinman

@BrianDaltonCRE Brian Dalton

@BOMAChicago BOMA/Chicago

@rvabusiness Nathan Hughes

@RockyMackCRE Rocky Mackintosh

@Jfredrix Jeff Fredericks

@JAndersonCCIM Jerry Anderson, CCIM

@COMRE_ Commerce Real Estate

@GilesCommercial Mike Giles

@cityofcalgaryRE CityofCalgaryRE

@CREInsider Scott Pollock

@CRED_by_Crains CRED_by_Crains

@FloridaCRE Florida CRE

@infosam Sam Scott

@JayRickey Jay Rickey

@pffox Patrick Fox

@commsource NAR Commercial

@JoeStampone1 Joe Stampone

and these three just because….

@robhahn Robert Hahn

@ericbryn Eric Bryn

@mattdollinger Matt Dollinger

* original article is posted here: http://www.dukelong.com/trends/top-50-commercial-real-estate-people-you-must-follow-on-twitter

Categories: Personal Brand Tags: Tags: ,

Mother Necessity

No Comments

If you grew up the the era of only 3 TV channels in the 1970s… you remember ABC’s School House Rock. School House Rock taught me math, science, history & civics better than (just about) any teacher from my youth – I still don’t remember the Preamble to the US Constitution unless I sing it. I wanted to thank good old Mother Necessity for my education of the last two weekends.

I’m very proud to say that I did what most 12 year olds have done countless times… I designed and created my own personal website. In a different economic time I would of hired a website developer to create and launch my new personal website. This time would be different. I wanted to go through the intellectual challenge of selecting a web host (GoDaddy), choosing the software platform (WordPress 3.0.1), creating the look and feel of the site all on my own (thanks to Michael Soriano of Fearless Flyer web design for the great theme).

On this site I will share ideas on a wide range of topics that interest me. One thing I will not be discussing is commercial real estate… if you care about what I have to share about commercial real estate visit the OrlandoDigiart website. Enjoy a little School House Rock:

Mother Necessity

Categories: Personal Brand Tags: Tags: ,