Tag: Web Design

Has the Facebookization of our Nation Destroyed the Relevance of Your Business Website?

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Does your company website really matter?

An interesting article from ZDNet suggests that what you and your company do on free social media platforms (especially Facebook) matters more than your company website that was built at a cost of a few thousand dollars to many millions of dollars depending on the scale of your enterprise. Facebook is the hub that connects all of the interactions on the Internet to a new generation of consumers. In the late 1990s a firm’s web presence was more important than their legacy “bricks and mortar”. In the second decade of the new millennium social media has replaced a company’s website as the focus of dynamic interaction with their customers. Companies will react to the new social media realities or perish.

My personal story is relevant to the discussion. I have been involved in commercial real estate investment, development, brokerage and finance since 1985. I make money only when transactions occur (an investor buys, sells or finances). When Lehman Brothers fell in September 2008 the global capital markets were shattered and transaction volume plunged 85-99% depending on what metrics you analyzed.  I realized that I needed to network with more people and expand my base of influence in order to survive the meltdown. If you would like to learn how I went from 20 social media connections to a vibrant network that connects me to over 14.2 million people  in under three connections follow this link to join the mailing list for my commercial real estate advisory business, Bison Financial Group. I will send you a secret link to my presentation, Building (and Destroying) Your Personal Brand .  I’ve applied these concepts to my personal business and ramped up a pipeline of commercial real estate opportunities starting from scratch to over $326 million in less than two years. Enjoy!

Mother Necessity

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If you grew up the the era of only 3 TV channels in the 1970s… you remember ABC’s School House Rock. School House Rock taught me math, science, history & civics better than (just about) any teacher from my youth – I still don’t remember the Preamble to the US Constitution unless I sing it. I wanted to thank good old Mother Necessity for my education of the last two weekends.

I’m very proud to say that I did what most 12 year olds have done countless times… I designed and created my own personal website. In a different economic time I would of hired a website developer to create and launch my new personal website. This time would be different. I wanted to go through the intellectual challenge of selecting a web host (GoDaddy), choosing the software platform (WordPress 3.0.1), creating the look and feel of the site all on my own (thanks to Michael Soriano of Fearless Flyer web design for the great theme).

On this site I will share ideas on a wide range of topics that interest me. One thing I will not be discussing is commercial real estate… if you care about what I have to share about commercial real estate visit the OrlandoDigiart website. Enjoy a little School House Rock:

Mother Necessity

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