Tag: WordPress

Seeking Branding Company with Exceptional Follow Through Skills

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I am humbled that a uber-successful friend has asked me to help him create a branding strategy for his rapidly growing private equity investment firm.

It is one thing for me to manage my personal brand and my core company: Webservices-Milwaukee from the comfort of my sofa on nights and weekends. It is quite another thing for me to manage AND maintain someone else’s brand and social media engagement for a growing, successful business. Wanted to reach out to all my social media savvy connections for advice on creating, maintaining and growing a brand. We are looking to position my very capable friend as an expert in a rather esoteric niche and need assistance in getting out the message to a very small group of targeted (but International) prospects. From my School of Hard Knocks experience at social media branding and networking even more important than the initial set-up is the constant, ongoing and never-ending maintenance and cultivation of the brand.

Would appreciate any help in finding a single, experienced group that can help us create and maintain:

  • website / blog via WordPress or other social media savvy platform
  • FAQs
  • SEO
  • Social Media integration
  • LinkedIn
  • Facebook
  • YouTube
  • Twitter
  • Traditional PR
  • Quoted “expert” in niche topic
  • Radio
  • Television
  • Books

Please contact me via a comment to this article or to my bisonfinancial e-mail address. Thanks!

Has the Facebookization of our Nation Destroyed the Relevance of Your Business Website?

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Does your company website really matter?

An interesting article from ZDNet suggests that what you and your company do on free social media platforms (especially Facebook) matters more than your company website that was built at a cost of a few thousand dollars to many millions of dollars depending on the scale of your enterprise. Facebook is the hub that connects all of the interactions on the Internet to a new generation of consumers. In the late 1990s a firm’s web presence was more important than their legacy “bricks and mortar”. In the second decade of the new millennium social media has replaced a company’s website as the focus of dynamic interaction with their customers. Companies will react to the new social media realities or perish.

My personal story is relevant to the discussion. I have been involved in commercial real estate investment, development, brokerage and finance since 1985. I make money only when transactions occur (an investor buys, sells or finances). When Lehman Brothers fell in September 2008 the global capital markets were shattered and transaction volume plunged 85-99% depending on what metrics you analyzed.  I realized that I needed to network with more people and expand my base of influence in order to survive the meltdown. If you would like to learn how I went from 20 social media connections to a vibrant network that connects me to over 14.2 million people  in under three connections follow this link to join the mailing list for my commercial real estate advisory business, Bison Financial Group. I will send you a secret link to my presentation, Building (and Destroying) Your Personal Brand .  I’ve applied these concepts to my personal business and ramped up a pipeline of commercial real estate opportunities starting from scratch to over $326 million in less than two years. Enjoy!

My LinkedIn network just passed the population of Cambodia

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Move over Cambodia…

Today LinkedIn announced that they have over 85 million members. From time to time I like to click on the “network statistics” tab. This morning I noticed that I have 2,350+ first level connections and in less that 3 degrees of separation I can connect with 14,247,700+ people and growing every day. Stunning to think that in the Fall of 2008 I had less than 20 LinkedIn connections and today if my LinkedIn network if it were a country is now the 69th largest in the world. LinkedIn is a fabulous tool to network with folks that are primarily engaged in networking for business reasons rather than other platforms that encourage people to share stories and pictures of their cats eating cheeseburgers.

Here are a few of my social media links:

LinkedIn

Facebook

Twitter

Bison Financial Group on Facebook

Loan4Biz on Facebook

If you would like to learn how I went from zero to hero in the world of social media networking follow this link to join the mailing list for my commercial real estate advisory business, Bison Financial Group. I will send you a secret link to my presentation, Building (and Destroying) Your Personal Brand .  I’ve presented this content at two national commercial real estate conferences and to numerous entrepreneurs in the Tampa Bay area. Get it now while the content is still free. Enjoy!